IN THE SUNLIGHT
A fashion show that redefined the codes of the relationship between fashion and exclusivity, making itself accessible to a transversal, casual audience. Not only insiders, therefore, attended the Mario Dice Street Fashion Show on 23 February 2022, which transformed Spazio Lineapelle and the gardens of Piazza Tomasi di Lampedusa in front of it into the unprecedented theatrical backdrop of an open-air fashion show where, in the sunlight, but Mario Dice also presented the 2022/2023 winter collection.
The logistic and organisational versatility of Spazio Lineapelle allowed Mario Dice to set up a show designed en plein air, after two years of lookdowns, spacing and digital events, to be as close as possible (in strict compliance with the rules in force at that precise moment in time) to the public.
Mario Dice’s urban fashion show presented “many leather garments,” explains a press release, “for the first time in the designer’s collection, with a seductive and soft vision, typical of his style. The introduction of leather garments, Dice explained, was possible thanks to the partnership with UNIC – Concerie Italiane and Lineapelle. His Fashion Street Show was an integral part of the second edition of Questione di Pelle, an event organised by UNIC – Concerie Italiane in collaboration with Lineapelle, under the patronage of the City of Milan and included in the calendar. “The models paraded inside a labyrinth of hedges, part of the unique street furniture of Piazza Gorani. Mario Dice’s fashion,’ write the organisers, ‘came out of the atelier and down the catwalks to the street, mingling with passers-by in the real world’.